This will help sell the issue of NME while also getting fans excited for the new album which will drop the month after. It will also generate a lot of publicity for the release (I’m writing about it). Not sure what the deal specs are, but I’m sure Coldplay did get some money (if not a lot) for the exclusivity.
I’ll leave you with a video of Coldplay being interviewed about the upcoming album.[youtube=http://www.youtube.com/watch?v=IwtORbyYhwY]
Make Great Music,