The guy is the industry heavy-weight who brought you Kriss Kross (if you don’t know what I’m talking about, I’m probably older than you. I was digging that cassette tape back in elementary school…good times). He is now the president of Island Def Jam’s Urban Division.
Recently, he sat down with Forbes Magazine to discuss the future of music.
It was a short interview, but interesting nonetheless. The most significant aspect I found was how he perceived album ‘leaks’. His view is if people already have the album before it’s released, it’s an indicator of the excitement level surrounding the release. He continues to state that if they already have it, then he didn’t put it out fast enough.
The only way I can see that translating to sales is if the people who do have it start talking and blogging about it (I’m assuming the album is good).
He also embraces the internet and states that YouTube is better for artists than Radio or MTV. This may seem obvious, but it’s cool to see a guy from the old guard embracing the new).
Make Great Music,