Comments on: Jermaine Dupri Talks About The Future of Music http://www.newrockstarphilosophy.com/2008/06/jermaine-dupri-talks-about-the-future-of-music/ Tue, 07 Feb 2012 18:16:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gavroche http://www.newrockstarphilosophy.com/2008/06/jermaine-dupri-talks-about-the-future-of-music/comment-page-1/#comment-32 Gavroche Tue, 17 Jun 2008 04:03:55 +0000 http://newrockstarphilosophy.wordpress.com/?p=60#comment-32 JD's got the idea! The future of music will see an evolution in the way the fan experiences the music. Artists need to embrace the digital tools and not be scared of them (i think this is finally starting to happen?!) In future, it is likely that less and less people will pay for the music, but will buy certain "value adds" to the music. The key will be giving the fan his own experience through a wide variety of rich content and media about the artist, and montezing that experience. JD’s got the idea!

The future of music will see an evolution in the way the fan experiences the music. Artists need to embrace the digital tools and not be scared of them (i think this is finally starting to happen?!) In future, it is likely that less and less people will pay for the music, but will buy certain “value adds” to the music. The key will be giving the fan his own experience through a wide variety of rich content and media about the artist, and montezing that experience.

]]> By: Jakomi http://www.newrockstarphilosophy.com/2008/06/jermaine-dupri-talks-about-the-future-of-music/comment-page-1/#comment-31 Jakomi Mon, 16 Jun 2008 08:31:07 +0000 http://newrockstarphilosophy.wordpress.com/?p=60#comment-31 Great to see a senior industry executive who actually gets it and realises the time of radio and MTV as a serious promotional tool to drive sales is lagging. The web and mobile are the new tools that music consumers/fans are engaging with. So they need to be embraced and utilised as CRM and promotion tools not fought against. Be good to get your thoughts on this article regarding ISPs and stealing music: http://themusicvoid.wordpress.com/2008/06/09/are-isps-thieves-of-music-in-the-digital-realm Cheers, Jakomi Great to see a senior industry executive who actually gets it and realises the time of radio and MTV as a serious promotional tool to drive sales is lagging.

The web and mobile are the new tools that music consumers/fans are engaging with. So they need to be embraced and utilised as CRM and promotion tools not fought against.

Be good to get your thoughts on this article regarding ISPs and stealing music:

http://themusicvoid.wordpress.com/2008/06/09/are-isps-thieves-of-music-in-the-digital-realm

Cheers,
Jakomi

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