This weekend, I headed to Calgary to see a buddy I haven’t seen in awhile. While there, he showed me this new game he got for his PS3.
Dead Space is one of the most engaging, scary, plot twist full games I’ve played. It’s like a sci-fi horror movie where you’re the hero and the movie doesn’t end until 20 or hours of play. Not only do you get to witness a very cool story unfold, you’re in control of what happens, not just watching actors. In terms of satisfaction, it scores so high you have no doubt why the gaming industry continues to grow and grow. People pay 60-70 bucks for games because they deliver such a great user experience. The entertainment value is huge.
What does this have to do with music? The value in music is the emotional connection it has with fans right? That being said, that value continues to deplete as anyone can get music for free via P2P. You get something for free, it’s easy to discard and not care much about it.
I’ve said this before, but it’s worth repeating:
Start thinking about how you can create more value around the music, so fans will be happy to spend their money on you. That could mean making great looking merch, bundling music and merch, offering tracks to be re-mixed, etc
The music will always be important, but offering just the music and expecting people to buy it in today’s world is a weak offer.[youtube=http://www.youtube.com/watch?v=kWDdrq8UIB0]
Take Control of Your Music,