If not, I would recommend that you do.
It’s not only a great read, but it offers an interesting perspective on why some things reach the moment of critical mass, the threshold, the boiling point, the Tipping Point if you will, while others languish in the underbelly of our culture.
According to Mr. Gladwell, one of the requirements for making things tip is “Stickiness.”
The Stickiness factor is essentially a quality that a product/idea/song/band has which compels you to tell everyone you know because it has changed your life for the better in some way.
Our recent posts on Vampire Weekend and Radiohead only impress this obvious, yet often over looked quality. Both bands have that Stickiness factor. Both bands are not only good, but they are SO good you MUST tell your friends about it.
That Stickiness factor is what separates blog buzz from mainstream media buzz. You seek out blogs, you trust them, and you develop a relationship with them. It’s permission based.
The mainstream media does not seek you out. It corners you and then bludgeons you over the head with their message. The New World does not work that way and that is why the internet is fast becoming the main way people access and learn about new information.
So that leads me to GLASVEGAS. They are my favorite band of the last 2 years. I learned about them through my favorite blog and I am spreading their message. Their MUSIC is so good that it shattered me when i first heard “Daddy’s Gone.”
So my question to you is: What are you doing to make YOUR MUSIC STICKY?
Take risks, be bold, be sticky.[youtube=http://www.youtube.com/watch?v=3uSdQxKaBfU] [youtube=http://www.youtube.com/watch?v=scHAGj1PXOM] [youtube=http://www.youtube.com/watch?v=rMNNDINCFHg]
Take Control of Your Music,