Anyways, at one point he talks about the future of the content industries, specifically music and books. As an author, he thinks spreading his ideas is much more important than unit (books) sold. The major book industry is focused on selling content only (units) and pays out authors very little in terms of royalties.
The author can go and make money from speaking gigs (at least for non-fiction writers) and other spin-off merchandise, tv shows, board-games, film adaptations, etc..
Sound even more familiar?
The more people know and get excited about his ideas, the more opportunities open up for him. Giving before receiving is the name of the game. The more people who know and get excited about music, the more people showing up to shows and buying merch.
It’s about thinking of the bigger picture, not just being stuck on one revenue stream.
By the way, you can download Seth’s new book, TRIBES, in AUDIO for…FREE here[youtube=http://www.youtube.com/watch?v=RTOQUnvI3CA] [youtube=http://www.youtube.com/watch?v=3ycCLXLiZWs&NR=1]