I came across a video EPK for Erin McCarley, a singer/songwriter promoting a new album on Universal/Republic. After a few minutes, I knew what she was about and what I could expect from the album.  The video quality isn’t that special, but it doesn’t have to be. The story is still engagingly told.

It got me thinking how more artists could do this to promote a new single, tour, etc… In today’s YouTube-Imovie world and the decreasing cost of digital video cameras, it’s easier than ever to get into video promotion.

If you’ve never done it before, might as well start learning.