You’ve probably heard the story about the Canadian band, Mobile, who got their myspace url, taken back by myspace with only 48 hours notice.
Yep, myspace is launching some mobile service and wants the domain. Tough luck for the band who spent 2 years authentically making connections with their fans.
There has been outrage from the artist community. My take is that myspace can do whatever they want. Sure, it’s a douchy maneuver, but they have the right to do it.
What the band could have done is bought a domain name for $7/year and have it redirect the fans to the myspace site. If they have to get another myspace url, they just redirect their domain to the new myspace url. The fans would not care or notice, as they would just be going to the same domain they did before.
Their manager was also probably smart enough to realize the publicity potential of this and got the story out. Since hitting the news, the story has been picked up by a bunch of media.
If you check out http://www.myspace.com/mobile, you’ll see they still have the domain. Maybe they worked out a deal to keep the url and get the press.
Good for them.
On a side note, it’s hard finding info and pictures on the band, because you have to weed through all the cell phone sites and pics. Picking your band name is another blog all on its own.[youtube=http://www.youtube.com/watch?v=LZr7Gxb1qpQ]