Did you watch the Grammys?
How depressing was that. An all star circle jerk with what as the goal? More sales? More exposure? More air time?
In the new music economy none of those things matter like they once did. The only thing that matters is the music and it’s connection to fans.
The strange thing is that this year was probably the best Grammys in a long time.
Radiohead played, Paul McCartney played, and a superstar rap pack did it’s thing as a tribute to Dean Martin? I got really bored looking at Kanye West, Lil’ Wayne, Jay-Z and the rest of the rap superstars all come out and essentially rap about the same thing. How great they are, how much money they have, all this in between name dropping expensive cars/alcohol/clothes, you know the usual. Kanye is keeping it so real these days.
There is no doubt many of the nights performers have talent. In fact, I found Estelle particularly good. Yet all the talent in the room could not save the show from itself.
It lacks intimacy, it lacks real emotion, it lacks all the things that make music significant as opposed to just a spectacle, which is all the Grammys are.
Today, there is no doubt that there will be reviews that lambaste the Grammys, and those who extol the programs virtues. But in either case the problem with the Grammys still exists. They are losing the hearts and minds of the music buying public with these exercises in excess.
So I have a solution.
For the 2010 Grammys, bring the nominees from the big categories together on stage in a songwriters circle, and have them sing for their supper. Just a guitar or piano and a voice. That way every song can be judged on it’s own merit, and not on the impersonal pomp and circumstance that has devoured the the show. It may work, it may not, but I know that what they are doing now is not working.[youtube=http://www.youtube.com/watch?v=2aVzh1LSG8Q]
Take Control of Your Music,