The Power of the Niche
So I’m over at my cousin’s and somehow we start talking about the book and how I talk about old musicians no one cares about.
It reminded me yet again how everyone isn’t into the same music. She’s into hip hop, r & b, and whatever is on the radio. She’s a casual music fan. I’m much more of a music head and most of my good friends are the same.
Even among friends, there’s a clash on the bands we’re into. For example, I’m into MuteMath and Voyno can’t stand em. Voyno was huge into Clap Your Hands, Say Yeah. They did nothing for me.
We could debate all day on the merits of each band, but the bottom line is that people connect with different things. There are people out there who could care less about The Beatles.
As an artist, you gotta be who you are and find those who’ll be into what that is. The right people will turn other like minded people onto you and a community will build.
Take Control of Your Music
Hoover
Sign Up For The New Rockstar Philosophy RSS Feed
Subscribe to The New Rockstar Philosophy by Email
Category: Music Business Commentary
Thank you for the live video of Chaos. Never got super into this band, but I love this song.
You seem to have misspelled friend man…You keep adding an s on the end and we all know Voyno is your only friend.
Snowdove, you’re a crusty bread crumb in the morning.
Good post
[...] the future is to be a niche market then you must own your own niche. You must have enough content for your niche to more then satisfy your audience. They must want to [...]