I have a way for you to stay relevant after Steve Jobs goes back to his home planet and everyone starts jumping ship. It requires some privacy invasion and a new way to calculate what a hit record is, but in doing so, iTunes could become even more powerful in the music industry.
To do this iTunes needs to move past the small number of people who buy iTunes music and take in the majority of people who own iPods, but don’t buy music from your store (people who torrent/P2P).
Apple needs to increase the power of their Genius application. Make Genius gather information on every song and every album added to iPods, iPhones, and iTunes. Once you have all this information release a daily, or a weekly chart, and show the world who really rules music.
Everyone knows radio is mostly dead, YouTube views are not always accurate, and that Billboard charts are really only a measure of how many suckers their are. A few weeks ago Taylor Swift topped the Billboard 200 chart with 62, 000 in sales according to Nielson Soundscan. I can guarantee you that there were waaay more albums added to iPods then just 62,000 that week. A number one album used to means something, but with statistics like the Taylor Swift album, number one albums are laughable at best, and irrelevant at worst.
iTunes should embrace the new age. People download music for free. You download music for free, I download music for free. iTunes has such a huge installed user base that it’s strange that they haven’t found an appropriate way to measure all the music that is added to iPods.
If iTunes created a chart that measured the real amount of music being listened to and traded on all iPods the world would truly know who really has a number one album.[youtube=http://www.youtube.com/watch?v=DxZGYGojPeE]
Take Control of Your Music