In the video Trent speaks about the future of the music industry, gives advice for new bands, and gives us some insights into his thinking as an artist who is at the forefront of the music/technology intersection. The video is lengthy but worth your time.[youtube=http://www.youtube.com/watch?v=PBxhxVIiwaA]
Some interesting points to ponder:
Hone your craft first and foremost.
Make the best coolest music you have and present it in a way that exploits it the best.
Find the right way to appeal to the right entities.
If you have something unique to say then you don’t want to be on a major label.
Think of the filters that you get your music from and contact them.
Although this interview is congruent with the rest of the Trent Reznor world, it is quite nice to see that this guy thinks of his music and band as a brand and knows exactly what he’s doing with his career. Even in the interview he won’t mention too much about certain topics and risk changing perceptions. Classic Reznor.
Take Control of Your Music