Over the past year, while doing research for The New Rockstar Philosophy book, we’ve had a chance to speak with some very talented and knowledgeable people.
One of the standard questions I’ve asked is; in our internet age “will there be a band as successful as The Beatles?” A band that the majority of the world can get behind and in doing so raise up the band as more then a band. A band that becomes a cultural beacon of light. A band so big, so important, that everyone takes notice. Led Zeppelin and Michael Jackson have arguably reached that point, but few since then, have captured the world.
Most of the people we’ve interviewed have said that because of the fracturing mainstream market, there will never be a band that hits like The Beatles. The niches of the world will have their superstars, but there wont be one band/artist that unites the world under their music.
I realize there were many reasons The Beatles hit so hard and so big (10,000 hours of practice, a new sound, changing social mores, the death of Kennedy, etc.,). But I believe that today there can be an artist that hits the world like The Beatles once did. I believe this because I believe in the power of music.
Never in my life has the time felt so ripe for a new music star. Mainstream music has been watered down. The mainstream arguably doesn’t even exist because the rising tide of mediocrity has turned so many people away. People are looking for something to unite them. The advent of social networks only proves this point. Everyone wants to feel connected to something and music is one of the greatest connectors because its an intensely personal experience.
Finally, the biggest reason I think an artist could hit like The Beatles once did, is because of the internet. The internet has that power. The power to spread good things so quickly that it boggles the mind. The power to create stars out of nothing. If the music is there the world will listen. I’m ready for the next true global superstar, and the great thing is that it could be anyone, even you.[youtube=http://www.youtube.com/watch?v=ppuqkh7oaNI]
Take Control of Your Music