Thinking about the future again.
A lot is happening and changing (it never seems to stop) in the world of technology and music. I wanted to focus today’s post on the shift from ownership to access.
As everything tech seems to shift to the cloud, the need for actual storage space on your computer/ipod diminishes. You don’t have to worry about losing your music and files if your hard drive crashes. The computer world is betting on the cloud with netbooks to be the next big thing. Super cheap computers with hardly any hard drive space because all your data will be on a cloud hard-drive.
Web-applications are becoming standard (vs downloading software). Speaking of web-apps, Google Docs is a great example of a web-based app. Voyno and I wrote the first draft of The New Rockstar Philosophy book using Google docs to make sure we didn’t lose the working copy (we trusted Google enough).
To catalyze the cloud movement, the world is going full-on wireless. You’ll be able to tap into the cloud anywhere and pull/stream songs you want either from Spotify or an online hard-drive with all your songs.
What does this mean for musicians?
Since the empahsis is going to streaming vs ownership, a system where people pay a fee for access looks much more viable now than it did a few years back. It would be a big pot where artists would get paid per stream and labels could pay extra to feature their artists on the main site. You’d still need to promote an artist to get the streaming hits, but I think a lot of people would pay $3-$5/a month for access to all the music they wanted.
Think about this:
If 50 million people across the world (that’s really nothing) paid $3/month for access, that’s $150,000,000/month. In a year that’s $1,8o0,000,000. That’s not bad. Sure, there will be a lot of competition for streams if it’s open to any artist, but that’s where marketing comes in.[youtube=http://www.youtube.com/watch?v=QJncFirhjPg]
Take Control of Your Music