http://www.newrockstarphilosophy.com/2009/07/touring-for-the-right-reasons/ Sun, 20 May 2012 19:48:16 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.newrockstarphilosophy.com/2009/07/touring-for-the-right-reasons/comment-page-1/#comment-582 The New Rockstar Philosophy Wed, 22 Jul 2009 18:21:57 +0000 http://newrockstarphilosophy.com/?p=3588#comment-582 Andrew are you going to CMJ? I think we are. Let's meet up and discuss these things further. -Voyno Andrew are you going to CMJ? I think we are. Let’s meet up and discuss these things further.
-Voyno

]]> http://www.newrockstarphilosophy.com/2009/07/touring-for-the-right-reasons/comment-page-1/#comment-581 Andrew Wed, 22 Jul 2009 16:44:21 +0000 http://newrockstarphilosophy.com/?p=3588#comment-581 I'm not sure that "they didn’t have songs that people knew and wanted to hear live" is necessarily the culprit here. More likely, it has to do with the fact that bands tour sporadically and without much (or any) strategy. For example, bands often drive hundreds (even thousands of miles) to play shows more on the basis that they were able to get booked somewhere than on the basis of strategic sense. I've always like Martin Atkins five-pointed-star concept. You have your home base city, or a city where you have a strong fanbase. So you identity five new cities within a certain radius (far enough that you'll have a new group to play to, but close enough that some fans from your home base will travel to support the show), and grow those cities. Repeat. If tours aren't approached in the same way as any other business investment (i.e. w/ a plan, budget, etc.), then yes, you probably won't get anything of material value from it. I’m not sure that “they didn’t have songs that people knew and wanted to hear live” is necessarily the culprit here. More likely, it has to do with the fact that bands tour sporadically and without much (or any) strategy. For example, bands often drive hundreds (even thousands of miles) to play shows more on the basis that they were able to get booked somewhere than on the basis of strategic sense. I’ve always like Martin Atkins five-pointed-star concept. You have your home base city, or a city where you have a strong fanbase. So you identity five new cities within a certain radius (far enough that you’ll have a new group to play to, but close enough that some fans from your home base will travel to support the show), and grow those cities. Repeat. If tours aren’t approached in the same way as any other business investment (i.e. w/ a plan, budget, etc.), then yes, you probably won’t get anything of material value from it.

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