The Power of True Fans
I’m going to see U2 on Wednesday. It’s my first show even though I’ve been a fan for close to 10 years. These guys are a band I need to see, a band I’m more than willing to travel for. There are very few bands that I would travel to go see (besides a festival), but I’m flying to go see one band for one show. It got me thinking on the degree of connection an artist can have with a person.
I’m a frugal guy, but it didn’t really phase me when I realized how much I was spending on this trip. I’ll be spending over $600 on one show (tickets, flights, merch, accommodation, food/drinks, etc..). A casual U2 fan would think that’s a ridiculous waste of money, but then the guy who’s been following the band for the eastern leg of the tour would say that’s pretty cheap.
The music has to really mean something to someone to inspire that kind of dedication. It has to affect them beyond the sweetness of a catchy tune. Once an artist has created that kind of connection with a person, that person will gladly hand over money to you, even if you obviously don’t need the money.
It’s not easy to have that kind of impact, and I don’t have all the answers on how to build it, but a good place to start is by offering the world something unique, honest, and real.
Talking about true fans, take a look at this video of U2′s Dublin show. People from all over the world flew to Dublin to see that show.
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Category: 3p, Marketing, Music Business Commentary
Indeed i can attest to Hoov’s “frugality” (nice euphamism there buddy!). A true testament to the connection this band has been able to form! Hope there’s some ‘on location’ blogging to look forward to.
[...] friends at New Rock Star Philosophy recently stated: “Start with something that is unique, honest, and real.” [...]