Just watched another metal documentary by the same guy who did the last one I watched. This one explored the global reach metal has.
At first I thought this would be mainly North America, South America, Japan, and Europe. I was stunned by what I saw in Indonesia, India and even China. These are countries who you’d think would be less influenced by Western Culture, but no, even metal heads thrive there.
Aside from the reminder of music’s universal power, it got me thinking of how the world is changing on us. There’s a rising middle class in China and India, the internet makes access to music easy (china still has a tight grip, but who knows how long that will last). You could be huge in India, Japan, Indonesia, or the Phillippines, and not have a huge local base.
The conventional advice is to build a local following and slowly expand out. It still rings true, but the internet has changed the game so you can expand wherever people are listening. Promote the music online, see who listens, know where they’re from, and tour accordingly. Imagine going to Asia and playing to a ton of people during the winter and coming back home to chill during the summer.[youtube=http://www.youtube.com/watch?v=KiOqGIWlFx8]