I’m not personally a Nickelback fan AT ALL. But the one thing that I feel that contributes heavily to Nickelback’s Success, is the fact that their songs are 4 things:

1. Memorable (if annoying) and hook laden.

2. General lyrically, (unfortunately) thereby easy to relate to lyrically for A LOT of people

3. Modern sounding and blends in with the rest of what’s on the radio easily

4. Produced in ways that psychologically keep people guessing (even though we musicians know they’ve been stale for years)

I haven’t read your book yet, but I’m excited to! I assume you address this, but I think the best hustle in the world will only get through to people if they connect with your music, which requires a good amount of focus on GREAT songwriting. Nickelback is by no means a template to follow for that, but I believe those 4 elements in their songs – for better or worse – contribute to their success.

I totally agree, I always tell clients that they should be pumped when they see/hear weak ass artists make it…because if they get creative with thier hustling & mane adjustments along the way, nothing will stand in the way of attaining a similar degree of success.

Keep up the good work bro.

best,
Danny