I love this idea. The RPM Challenge is a simple one: Record an Album in 28 days because you can. It really speaks to the availability of good quality affordable recording equipment and to the ubiquity of music in our culture.

An album can take some artists years to create. But this world typically won’t wait that long. If you have a dedicated fan base then they may wait, but there is a lot of other music out there. You may be lost if you’re not consistently making music or staying engaged via social media.

A new album that has some added context behind it (with the 28 days time limit) would be awesome for your fans, but it’s also good for you. It challenges your creativity, your commitment, and your songwriting chops.

Great art doesn’t always start from the most comfortable places. Sometimes we need someone to light a fire under our ass to start moving. 28 days will get your ass moving. So sign up to the RPM Challenge and test your songwriting skills. I think I will too.