Some statistics: Facebook has 350 million active users. More than 20 million people become fans of Pages each day. Your audience is on Facebook. With the help of the glitchy Facebook Insights you can identify where your fanbase is located and get creative with that info… Meaning plan a tour, release region specific content, etc,.
So gaining more fans should be a big priority. How do you get more Facebook fans? You can tell people from the stage or send an annoying “I suggest you become a fan of …..” message to your Fbook friends. Or you could use Facebook Ads.
Because Facebook Ads can be super targeted, can be set to a budget that every serious band can afford, and will only appear to those who are interested, they become very effective.
I talked to Chris, lead singer of The Sexy Mathematics, and he told me how from the summer of 09 his band has spent minimal cash to gain hundreds of new fans and gain a ton of information about his fanbase. The idea is that this summer The Sexy Mathematics are headed out for a tour that will specifically target the cities with the most Facebook fans.
The beauty of these ads is that you can set budgets as low as $1.50 and you can target by city, by state, by country, and target users that have profiles with matching keywords that you pick. For example: If you’re often getting compared to Zeppelin pick the keyword “Zeppelin.” Also it’s a good idea to pick keywords that relate not only to your band but the culture that your music exists in, like if you’re a folk singer you can choose “organic bread” or “some nature stuff” yaaa know what I mean.
So in short. Yes. Facebook ads work.[youtube=http://www.youtube.com/watch?v=Iz-SxQFITPc]