Do Facebook Ads Work For Bands?
Some statistics: Facebook has 350 million active users. More than 20 million people become fans of Pages each day. Your audience is on Facebook. With the help of the glitchy Facebook Insights you can identify where your fanbase is located and get creative with that info… Meaning plan a tour, release region specific content, etc,.
So gaining more fans should be a big priority. How do you get more Facebook fans? You can tell people from the stage or send an annoying “I suggest you become a fan of …..” message to your Fbook friends. Or you could use Facebook Ads.
Because Facebook Ads can be super targeted, can be set to a budget that every serious band can afford, and will only appear to those who are interested, they become very effective.
I talked to Chris, lead singer of The Sexy Mathematics, and he told me how from the summer of 09 his band has spent minimal cash to gain hundreds of new fans and gain a ton of information about his fanbase. The idea is that this summer The Sexy Mathematics are headed out for a tour that will specifically target the cities with the most Facebook fans.
The beauty of these ads is that you can set budgets as low as $1.50 and you can target by city, by state, by country, and target users that have profiles with matching keywords that you pick. For example: If you’re often getting compared to Zeppelin pick the keyword “Zeppelin.” Also it’s a good idea to pick keywords that relate not only to your band but the culture that your music exists in, like if you’re a folk singer you can choose “organic bread” or “some nature stuff” yaaa know what I mean.
So in short. Yes. Facebook ads work.
Category: Digital Music, Marketing, Music Business Commentary, Music Career, Music Publicity
[...] Do Facebook ads work for bands? [...]
What is it based on that “Facebook ads work”?
I’ve used it as well and the people who join via Ads tend to be not engaged as opposed to the ones who discover the fan page “organically” (through my site, search for it on FB etc.).
So I’d strongly argue that “Facebook Ads work”… Whether they’re worth the money – I haven’t seen any evidence of that yet.
[...] seen in person, who hasn’t been on the tv, or who hasn’t created a buzz. The website “The New Rockstar Philosophy” says that Facebook ads work for bands who have a “serious” budget. Most relatively [...]
I’ve been using Facebook ads for the past month. I like them a lot. I have the ad direct straight to my free downloads section of my website. The content of the ad has to be engaging and you should make 5 similar versions, according to Facebook tips. Once someone clicks my ad they go to derekjordanmusic.com/freedownloads. This encourages to join the mailing list for 4 free downloads. That way, the ads becoming tools to retain new fans instead of missed opportunity to keep a new fan.
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