It’s not a surprise that the managers of two of the biggest acts on the planet are people who embrace change instead of run away from it.
Gaga and Bieber benefited tremendously from the internet. They both used the web in personalized ways to reach their audience. They created content their audience would be engaged in. Troy states that Gaga makes videos for YouTube, with the expressed knowledge that die hard fans will stick around to watch the 10 minute extended versions of the videos.
These managers and artists know their audience, and more importantly they know how to engage their audience. They’re not trying to reach the entire world, they are taking causal fans and with solid new music ideas (Bieber tweeting directly at fans all day, Gaga making huge music video productions) they are converting casual fans into die hard ones. Gaga calls her fans “Little Monsters,” Beiber calls them “Girls between the ages 3-13,” and in both cases they are connecting and creating solid fan base.
And the beauty thing is that it can all be done by you. Talking with fans on Twitter is not difficult and creating solid videos is within your reach. Know your audience, know yourself and get creative. It’s do-able, now go dooo it.
Take Control of Your Music