Why would he be doing this? He’s got a new album of course.
Did ya notice how long it took him to get onto twitter? That is some serious PR self-control. This from the guy still living down the “Imma let you finish” internet meme and who blogs all the time. You know he’s got things to say.
So although getting media exposure before an album is not earth shattering news, it’s really the concentrated effort and the timing of Kanye’s entrance that’s note worthy.
Yeah, he preformed at Facebook, but that was nothing compared to what he did on his Twitter. The internet flocked to his Twitter account. Gaining hundreds of thousands of followers in the first 24hrs. In fact he managed to converse over Twitter with Justin Beiber and put together a new remix of one of Biebers songs. That song will not only reach his fans, but a whole new younger audience that has never been exposed to Kanye.
These social media feats along with Kanye’s general eccentricness will probably keep people interested long enough to check out his soon to be released new album.
So with some timely self-restraint and traditional ideas of putting out quality content, Kanye has the worlds attention just in time for his album release. High five major label PR team.
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