This blog is not here to pump one artist up, but I don’t care, it’s our blog and I want you know about Aloe Blacc.
More importantly, I want you know to why I’m anticipating his new record. It’s been 4 years since his last record came out. In today’s world, that’s an eternity for a new artist to put out a new record. Who will remember you?
I hadn’t heard anything at all in the last few years, but every few months I would check up to see what was going on. In the last couple months, I got wind of a new album. I was completely stoked. I love that feeling you get when you’re really excited for a record to come out or after hearing a new song you just want to press repeat to. Over and over.
I asked myself why I was so stoked to hear new material. Aloe’s music is all over the map. From old time soul music to Latin music inspired hip-hop tunes, Aloe puts a fresh twist on it all.
Sure, the music is great, but what was so special about Aloe to make me want to anticipate a record 4 years in the making? After listening to the tunes that grabbed me the most, it was obvious. Aloe expresses a genuine positivity that seems to weave its way through all his musical undertakings (his upcoming albums is called Good Things, just in case your curious). It’s done in a way that just connects. To me at least.
As an aspiring musician/song-writer, I think it’s good to self-analyze and put yourself in the shoes of the fan on a regular basis. What do you connect to and why?
Take Control of Your Music