Kanye West is going to be premiering the film visual accompaniment to his newest record on VEVO Today (Saturday Oct 23rd) at 8pm ET. Kanye recently was in the news for at a time contemplating suicide but deciding instead to become the best rapper in the world.

In any case Kanye is very much alive and on an art journey. The visual accompaniment to his new record, My Dark Twisted Fantasy, is another way Kanye is building a story with his album. Between releasing G.O.O.D Friday tracks, performing in unusual settings, and this visual accompaniment movie, Kanye is creating everything bloggers, fans, and critics love, a story.

Who knows if Kanye’s movie will help him in the long run, but it can be said that it has helped him get press, and present his music in a way we haven’t seen in a long time. Either way it’s been a fun ride.

Via Vevo blog

As Kanye describes it…”[Runaway is] the story of a phoenix fallen to Earth, and I make her my girlfriend, and people discriminate against her and eventually she has to burn herself alive and go back to her world,” he told New York magazine. “I’ve been feeling the idea of the phoenix. It’s been in my heart for a while. It’s maybe parallel to my career. I threw a Molotov cocktail on my career last year, in a way, and I had to come back as a better person.”

Sounds like Kanye’s cooked up something interesting! Don’t miss Saturday’s premiere! You can hear Kanye’s new album when it drops November 22.

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