Last week Interpol and Pixies showed us how easily cross pollinating fanbases can be when the sent out emails and links to free music.

This week, with the fall touring schedule in full gear, we see that getting your fans to check out a friends band can be done in even more ways than an email; Show up to play with them, tour with them, release a  7 inch split, and name drop them in interviews.

That’s exactly what Diamond Rings, and PS I Love You have been doing. In fact they’ve starting to get press for how much they love each other. Awww.

Obviously name dropping in national articles isn’t always possible, but music scenes have started with less. Simply a few bands going to each others shows, excited about each others music, and willing to spread the message to their own fan bases.

Via CTV

John O’Regan remembers how impressed he was the first time he saw P.S. I Love You live.

“When you see them live, there’s something about it that really grabs people — this idea that they’re not trying to conform to any sort of prescribed idea of what it means to be in a rock band, or they’re not worried about being cool.

…This month marks the release of debut albums from both P.S. I Love You and Diamond Rings, who will drop his first LP, “Special Affections,” on Tuesday. The bands will launch a joint tour the same day.

They’ve shared stages, they’ve shared space on the same pieces of vinyl and they’ve shared in the glow of international acclaim months before either dropped a debut record.

..Both artists immediately saw their profiles grow.

“If we didn’t do the split seven-inch … we wouldn’t have got the attention that we got and we certainly wouldn’t have a record deal,” Saulnier said.

“That was sort of a cataclysmic event. That has really helped our band come along and actually make it work on a large scale.”  (More here)

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