Hollerado must be the New Rockstar Philosophy’s band of the month because they’ve once again used some basic ideas to great effect…. Like following up on great press.

Sending a thank you email to a writer, blogger, radio dj, etc, that helped you out isn’t rocket science, and doing so isn’t required. But following up on positive press can start, or solidify an important relationship. Next time you have a new record that person will probably be more likely to receive it positively.

Or they may forward your thank you email to their entire user base which includes hundreds of music industry heavy weights, thousands of bloggers, and living legends. That is exactly what Bob Lefsetz did with Hollerado.

After Bob Lefsetz gave Hollerado some exposure they emailed him a thank you. In their email they give a brief history of the band, and in doing so show us all how to build a growing DIY music career. There is so much goodness in the email that it must be read in full. I’ve bolded some of the good stuff but I encourage you to read the whole thing:

From: Hollerado

Subject: Thanks

Hello Mr. Lefsetz
I am a longtime reader of your column, first time writer. I wanted to say thanks for talking about us last week. Besides  getting a whole bunch of new people to take notice of hollerdo, it really meant a lot to me personally to have you talk  about what we are doing.

We are a DIY band through and through. I would love for you to get to know our band a little more.

-We come from a small town in Ontario called Manotick

–We have been touring relentlessly for 4 years

-For our first American tour, no-one wanted to book us. So, instead of booking shows, we drove as far way from our  homes in Canada as we could get. We would then show up at venues where a show was going on and tell them we  were 2000 miles away from home, had a gig booked down the street but it somehow feel through. “Would you guys  mind if we played a short set here tonight?” IT WORKED! We played countless shows this way.

-Since we rarely got paid more than a few drinks and sometimes pizza, we needed to make gas money.

-We had a laptop with the the tracks to our demo CD. We would go to best buy, get a CD burner and a couple spindles of blank cds. We would burn a hundred demos in the parking lot and then return the CD burner to Best Buy. we would then put the demos in ziplock bags. (hence the name of our first record….record in a bag)

-Once we had a stash of demos we would drive to the nearest mall and set up shop in front of Hot Topic (probably the most shameless thing we have done for our band). We would stand there for hours, with discmen and demos asking anyone who would stop to take a listen if they wanted to buy a demo in a bag. We could sell the discs for 5 bucks and still make $4.50 to put towards gas.

-We did this for 2 years. Anything to avoid having a real job, right?

-In February 2009, we released our first full length album for FREE online.

-That same month we invented the RESIDENCY TOUR. We took the old concept of playing a residency one day a week at the same bar and made it psyco. We booked 7 residencies for the month, one for each night of the week. Every Sunday of that cold February we played in at the same club in Boston, every monday at Piano’s in NYC, Tuesday was Lacolle Quebec, Wednesdays- Hamilton ontario, Thursdays – Toronto, Friday – Ottawa, Saturday – Montreal. Repeat 4 times. 28 shows in a row. over 12,000 miles of crap canadian winter driving in 28 days.

– In February 2010, we started our own record label to release “record in a bag” in stores in Canada. Although every distributor we talked to said it was impossible, we were finally able to convince one (Arts and Crafts) that we could literally package “record in a bag” in a ziplock bag filled with goodies. So far we have sold over 10,000 copies of it in  Canada. With no label support, our first single “Juliette” went top 5 in mainstream Canadian alternative radio.

– Things began to take hold in Canada and we soon became privy to the Canadian grant system for touring acts. Still, when they gave us a budget to play a showcase in China, we took the budget and stretched it for all it was worth. We turned it into a 3 week tour deep into china. We recorded a song in mandarin Chinese and released it on the internet in China. We were able to return for another tour 6 months later.

Read the full article here.

Take Control of Your Music
Voyno