Jay-Z is an entrepreneur. He enjoys and wants to market his music and many businesses. His upcoming book, Decoded, is getting a million dollar marketing boost from Microsoft!
That being said, I was reading a Wall Street Journal article on the man and one point that stood out for me was his view on over exposure.
Jay-Z is careful not to overexpose himself. “He’ll decline something based on his gut, then he’ll tell me, ‘If that play’s big, watch the bigger play that comes because I said no,’ ” says Kevin Liles, a marketing executive and friend. Last year, when influential radio station Hot 97 had new Jay-Z songs in heavy rotation, Jay-Z declined an invitation to headline the station’s high-profile Summer Jam concert. He was clearing the decks for his own Madison Square Garden concert (and TV simulcast) on Sept. 11, which benefitted 9/11 charities.
Saying yes to every opportunity is not a good strategy according to the jigga man. Something that may look lucrative now might not be a good move in the long-run (if you’re in it for the long run).