Both companies have been doing this for a long time and have this down to a science. They provide things like UPC codes and make sure you meet iTunes formatting and quality standards. It costs money to work with them, but both have large and satisfied customer bases.
But now there is another option. As Digital Music News has reported, you can actually skip dealing with those companies alltogether and go straight to the source, with iTunes connect. The argument that DMN makes is that Tunecore, CD Baby, and similar companies are so cheap and easy that it’s not really worth doing the whole thing yourself.
But in the comments below the story a few people have brought up other interesting benefits to DIY iTunes.
- You have direct access to your original sales data, something which many digital pundits STILL manage to not understand.
- Going direct can be a hassle for sure, however, if you understand the power of data, have the relationships and deliver great content, you are in a position to reap the benefits of a direct relationship with iTunes.
- Using iTunes Connect …works well, and gives a label total, immediate control over their content.
- Support is a pain, but the system is generally intuitive if you pay attention to what you’re doing.
Take Control of Your Music