The last few years have been very good for the Insane Clown Posse. Yes, the face painted rap duo have found bigger and bigger audiences.
They credit their success to hard work, staying true to their fans, and creating an ICP world around them. That plus merchandising the shit out of everything.
Along the way ICP inadvertently had an insanely viral song called Magnets. That song helped propel this band to new and more mainstream fans. But the mainstream is not what ICP cares to cater to, because as everyone says ‘haters gunna hate.’
Violent J and Shaggy 2 Dope have worked hard and done the right things with their career in a tanking record industry. It is incredible to think that a band who refused to participate with the major labels are now the exact model the major labels should be following.
So if you don’t respect the music, you’ve at least got to at least respect the business. So it’s with great interest that I read Wired’s article and interview with both J and Shaggy. Although the writer, Brian Raftery, does come off as a little bit of an elitist in the writing, he does deliver the message of this band and an insightful interview. Some choice excerpts below:
Bruce and Utsler hustled day and night, putting up flyers throughout Detroit, living out of Kinko’s, and hand-delivering their albums to every store they could.
..ICP gave up on the established record industry and soldiered on doing everything themselves. Along the way they discovered legions of outsiders and rejects who could relate to a struggling, downtrodden act that the establishment wouldn’t accept.
…the pair plan on using the “Miracles” momentum to push a bunch of new projects. There’s the possible VH1 show, though Bruce is wary of appearing on some Hogan Knows Best-style reality series (“There’s a lot that’s mysterious about us,” he says. “If all of a sudden we were on some stupid reality show, fans would be like, ‘Why have I got these assholes tattooed on my back?’”)
…Then there’s the wrestling school, which Bruce will use to host free matches. In many ways, it’s the typical Insane Clown Posse endeavor: a counterintuitive, financially iffy brand enhancer that’ll be mocked by critics, loved by fans, and built without any help from the outside. And the merch section will be huge.
“I know for a fact that we’re nowhere near where we’re going,” Bruce says. We’re sitting on the front porch of his house, listening to the midday cicadas. “You believe in The Secret?” he asks referring to the best-selling New Age self-help book. “We’re firm believers in that shit, man. Something big’s gonna happen. We’re so sure of it that if my nuts were in a guillotine right now, I’d bet we haven’t seen our best days.” More @Wired
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