I visited Japan in May of 2010 and had an amazing time. The food, the people, the music, and of course the technology.

So why is the news of Sony starting a streaming music service so impressive?

Sony already has a huge music empire and with the proliferation for PS3‘s they have a solid start as the device of choice for the upcoming streaming revolution. Yet I guess nobody has stepped up and taken on iTunes in any sort of real capacity. Well done Sony.

Google, a company that many had expected to join the digital music war, has still not given us the much hyped Google Music. I wonder if Google will simply buy Sony. I heard that Apple tried, so it’s not that out of the box.

So how does “Music Unlimited powered by Qriocity” work?

• It’s a digital music service based on cloud technology that does not involve downloading tracks.
• Subscribers get access to about 6 million songs which can be streamed across Sony’s internet devices, meaning the PS3, PCs and Bravia TVs.
• The service can be synchronized with a user’s existing music files, including iTunes, Sony said.

It’s good to see Sony making big moves. The future of cloud technology and streaming music is still very much up in the air. WORST PUN EVER.

In developing its new music service, Sony decided to shift away from downloadable songs, said Kazuo Hirai, executive vice president and head of the company’s Networked Products and Services division.

“We realized that if we were playing catch up with the same (iTunes) model, it would be difficult to appeal to users,” Hirai told reporters in Tokyo.

“But over time, it needs to stand on its own,” Hirai said.

The service cannot yet be used on portable devices such as the Walkman or cell phones, though Sony says it plans to eventually integrate those as well. (more here)

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