Answer: Commitment to their act, at the very least.
Do you know why Daft Punk have become a thing? Great music and better showmanship.
Part of the show is the mystery. Mystery is a key element that many musicians in our Social Media world forget about. Daft Punk retain mystery about them. They are not in every gossip mag, or doing every interview. They make music that many people like and keep running with their brand, band, sweet helmets thing.
The world of mystery that surrounds a band is very important but only one element. The second part is commitment. They are always consistent with their shtick. Just like the Chinese magician from the Prestige. That movie was awesome. But I digress.
So because of Daft Punk’s mystery and commitment to that mystery we now regard the walking of Daft Punk down the red carpet as news. Yes kids that is news, because it is news. They are scarce and cool. I watched.
Take Control of Your Music