I wonder how any major label decisions get made? Over a long period of time the evidence seems to suggest.
Instant singles? Really? That’s supposed to help stop piracy. By providing your fans with the music that they want? By doing the bear minimum? By showing up on time? By being punctual? It took them a decade to figure out that if fans want music, they should be able to buy it the minute they hear it? That’s the revelation? What a bunch of fuckin n00bs.
Ten years after piracy first began to ravage the music industry, Britain’s two biggest record labels will finally try to play their part in stopping it, by making new singles available for sale on the day they first hit the airwaves.
…David Joseph, the chief executive of Universal Music, said: “Wait is not a word in the vocabulary of the current generation. It’s out of date to think that you can build up demand for a song by playing it for several weeks on radio in advance.”
Songs used to receive up to six weeks radio airplay before they were released for sale – a practice known as “setting up” a record. But the success of selling the winner’s single immediately after the X Factor final has made record bosses think again.
“What we were finding under the old system was the searches for songs on Google or iTunes were peaking two weeks before they actually became available to buy, meaning that the public was bored of – or had already pirated – new singles,” Joseph added.
….Industry insiders believe instant sales will make it easier for records to climb the charts as excitement about a new song builds, developing a trend first seen when download sales joined the mainstream.
Although pirating songs from the radio is as old as tape recorders, the record companies believe the move will show ministers that they are playing their part in fighting copyright theft. (via Guardian)