2010 went out as a very big year for Facebook.
Zuckerberg had the year’s best movie made about him, was on the cover of time magazine, and talked with Barbara Walters which now means my mother knows who he is.
It’s interesting to watch one social network ascend, while it’s forefather of less than 3-5 years, falls further into irrelevancy. Of course I’m speaking about another once upon a time social network called MySpace. MySpace was the future, after Friendster was the future, after Yahoo was the future, after AOL/Time Warner was the future. Watch the clip.
So although Facebook is huge now, it cannot last forever. In the internet anything past 6+ years of dominance is forever.
So as artists, I want to remind you that the EMAIL LIST IS YOUR BEST FRIEND.
Emails are the place where your fans will always be. Even if they don’t check it as much as the latest internet fad. The email list is a direct link to the people who want to hear from you.
Relying too heavily on Twitter, MySpace, Facebook, whatever, is not a good idea. Engage those networks but don’t exclusively rely on them. Your email list is the most important thing at all times, bring it out to shows, have sign up obvious, and treasure your golden ticket.
Music Consciousness
Voyno
4 Comments
I’m just starting up a new band, and I totally agree about the email list. I plan on treating email like money. In fact, I’ll put a price tag on it: $500 per email. So when I play a show and get no money from the door, I can fool myself that I got $5000 that night from getting fan e-mail addresses! Heh! But who knows. One e-mail address could end up netting the band that much money over the lifetime of the band.
The guy in the video is who I was referencing. Not you Voyno 🙂
For sure Chris. I think Facebook will stay for a while, but it won’t last forever…
Thanks for your thoughts man!
He ignores the strongest and most attractive prospect of Facebook, in regards to other businesses at least …
Facebook has a shit ton of data. Facebook knows fucking everything about 500 million people. It knows that your neighbor loves burritos, and you better be damn sure that Taco Bell would love to get their hands on that information. I think that’s the biggest reason for its astronomical valuation, and why im not so sure this is the beginning of the end for them just yet.