2010 went out as a very big year for Facebook.
Zuckerberg had the year’s best movie made about him, was on the cover of time magazine, and talked with Barbara Walters which now means my mother knows who he is.
It’s interesting to watch one social network ascend, while it’s forefather of less than 3-5 years, falls further into irrelevancy. Of course I’m speaking about another once upon a time social network called MySpace. MySpace was the future, after Friendster was the future, after Yahoo was the future, after AOL/Time Warner was the future. Watch the clip.
So although Facebook is huge now, it cannot last forever. In the internet anything past 6+ years of dominance is forever.
So as artists, I want to remind you that the EMAIL LIST IS YOUR BEST FRIEND.
Emails are the place where your fans will always be. Even if they don’t check it as much as the latest internet fad. The email list is a direct link to the people who want to hear from you.
Relying too heavily on Twitter, MySpace, Facebook, whatever, is not a good idea. Engage those networks but don’t exclusively rely on them. Your email list is the most important thing at all times, bring it out to shows, have sign up obvious, and treasure your golden ticket.