Two years ago Hoover and I wrote about the concept of consistent new music. We created the idea of the 3P (3 new songs every 3 months) as a way for artists to keep creative and keep their fan base engaged.
Fast forward to 2011 and we have The Flaming Lips creating their own version of consistent new music.
“Not that I think the old way was boring, but to spend another two years with the same 13 songs, it’s just like fuck. I think we’re going to just start to do things and put it out. Once we get 11 or 12 songs together, maybe we’ll do something else with it. We want to try to live through our music as we create it instead of it being a collection of the last couple years of our lives.”
According to Coyne, the new songs could take a number of different physical forms: “The dilemma is whether we’re going to release it on vinyl, cereal boxes, or some of it on toys that we make. Sometimes, the music is the simplest part of any of these things. We’ll be making these little videos that connect in the end to a bigger movie we’ll be making next year as well.” (Via Pitchfork)
I knew it was a good idea when we wrote about it in The New Rockstar Philosophy Book, and I know it’s still a good idea. The 3P, or the how ever you want to release consistent new music, is not only a great way to grow a fan base but it’s do-able and fun.
Take Control of Your Music