With all the hubbub about Eric Schmidt stepping aside as Google CEO, not too much attention was paid to one other piece of info:
…CFO Patrick Pichette snuck in a little tidbit of information about YouTube at the very end of the call, saying that the unit’s revenue had more than doubled during 2010.
For those keeping track at home, that kind of revenue growth is pretty fantastic, but not terribly surprising. After all, YouTube serves more than 2 billion videos a day, including more than 100 million a day on mobile devices. And the site has very aggressively ramped up advertising over the past year, placing more ads against partner videos and those that run on mobile devices
Pichette didn’t state revenue numbers, but doubling growth is not totally out of line with previous analyst projections. Barclay’s Capital analyst Doug Anmuth estimated thatYouTube pulled in $450 million in revenues during 2009. While Anmuth’s forecast last January called for 55 percent growth, others were less conservative. Last March, Citigroup analyst Mark Mahaney estimated that YouTube would generate nearly $1 billion in sales for the full year… (via AllThingsDigital)
So what’s your share?
How many videos do you have on YouTube?
How many videos are you planning to make in 2011?
How many videos will you make for each single released?
I realize I’ve said this before, but YouTube is not an option, it’s mandatory. If you’re not uploading your music to YouTube (mashups, live videos, etc) you are MISSING OUT.
Obv you’re not going to grab a huge piece of that YouTube revenue right from the start, but every video counts. It’s the long tail friends.