So our indieGoGo fan funded trip to SXSW is over.
It didn’t reach our goal, but as expected we learned a lot through the experience.
Hoover and I talked about digging into our respective pockets and helping ourselves out, but that wasn’t really the goal of the fan funded project. It was to try something new out, connect to people who are on our wavelength, and see how far we can take our passion project.
To be honest, we were surprised when we got any cash. The fact that so many have connected to what we have to say consistently wows us. Thank you to all our donors, we truly appreciate every cent and we hope to give you back more for you buck.
So what did we learn?
Video Helps – We posted our video laaaaate. It should have been up on day one. Life happens. Perhaps it’s coincidence, but we saw a spike of 3 new donations within a hours/days of posting the video. I know that if we posted more video, more consistently, then we would have had even more donations.
Twitter + Facebook helps – Blatant self promotion is really not our thing. We have a Twitter account, but being old Twitter hands, we know that too much self promotion is a turn off. We tried to keep our “Donate” tweets to once a week which I know isn’t enough.
More media helps – Over the weekend I was catching up with a friend who didn’t know about our fundraising efforts. She works in television and has enough pull to garner a much larger audience than we could ever reach on our own efforts. She told us we could have had “real” media interviews if we had reach out to her. Once again, my bad yo.
Perhaps a more interesting article would be, not what lessons we learned, but why we were not motivated to do more in all areas?
For that I would need to put down this giant glass bong (jk) and really think about it.
It could be that the payoff wasn’t a big enough push? Or perhaps we realized the amount of work that would be required if 10 bands did ask for 10 personalized consultations, would be over our head.
Or maybe our medium was wrong? During our time with indieGoGo, Kickstarter, a similar fan funded platform, became a hot news item. A lot of people dug it and perhaps Kickstarter would have served us better? Who knows, in any case we learned a lot and we’re glad we tried it.
SEE YOU AT SXSW!!!