We’re headed to SXSW in a few days and while looking through the endless possibilites of shows to take in, I was surprised at how many big names are playing SXSW. Erykah Badu, Wu Tang, and The Strokes are all playing shows to smaller crowds than usual.
Why would an artist do this when, most likely the money would be bigger else where?
They play these shows to keep their street cred, to prove that they’ve still got it, to show their fans and the world that they are worth the press. And I have no doubt that these musicians will bring it.
The international festival exposure will shine a light onto these performers, and in front of the SXSW crowds, with just their music and their talent, they can boost their artistic credibility at the same time. It’s a smart move. Now can someone save me a spot for The Strokes show?