During SXSW I had the opportunity to attend a Topspin Direct To Fan conference where Topspin gave away $5000 and 8 hours of their music expertise to a well deserving band.
One of those bands was Tigers That Talked. Tigers That Talked explained how they had used the Topspin platform to great success by generating more email subscribers, using bundling to sell more music and merch, and created a fan funded project to help get them to SXSW.
Awesome news, but one thing that struck my ear was when Tigers That Talked spoke was about how successful their Graduated Pricing model had been while selling their new music.
Graduated pricing is a really cool idea; Essentially the first day their music was $1, the second week it was $2, the third week $3, etc. until it reached the final selling level of $5. Tigers That Talked indicated that nearly half of their sales for their music came within that first week of the graduated pricing model!
Graduated pricing is a simple, yet brilliant, strategy to sell your music because it’s not difficult to do and it adds a sense of urgency for your fans. People love deals and even a dollar more is enough to get those people who were on the fence about purchasing to purchase right away.
The beeauuty part is that you can do this for your next release. Do you have a Bandcamp account? Topspin account? A new record coming out? Why not give graduated pricing a try? It couldn’t hurt and most likely will help make you some coin.
Make a plan of what you want to charge, when you want to charge it (day increases, week increases, etc), and then tell your email list. Then tell us at the New Rockstar Philosophy! We’re always on the look out for real world stories like Tigers That Talked.