According to several sources Google has purchased Toronto-based PushLife, a company which allows people to easily sync their music collection between their PC  and mobile phones, including BlackBerry and Android devices. The big deal is that the software works with either iTunes or Windows Media Player.

Let’s not forget that the much hyped Google Music Cloud has still not arrived, while Amazon and Spotify continue their push into the cloud music market space. The future of digital music is obviously going to live on mobile phones, so by purchasing PushLife Google has addressed a big part of the cloud equation.

I wonder how long iTunes will allow PushLife to exist?

Music Consciousness
Voyno