We all want context.
If your friend is going thoroughly mad with enthusiasm for a band you will still want to know what this band sounds like before you check em out. Usually you want a comparison with something you’ve already heard to see if it’s worth your time.
The easiest way to tell others about your music, without them actually being able to hear it, is to compare it with other artists. So in one sense, comparing yourself to other musicians can be good for marketing.
The thing is, as an artist, being different and unique is good. You want to be influenced by other music but you don’t want to sound like a carbon copy. If you want to make your own mark you don’t want to trap yourself into those comparisons/influences. You could even go crazy trying to imitate certain sounds so you sound like your influences/comparison.
As I continue to evolve my sound with my music project LANKA I find myself judging the work based on the work of my influences. If it doesn’t sound exactly like them (which it never really does) I get insecure about my abilities. It’s the truth. I’m sure some of you can relate.
Allowing yourself to shine through by working with your influences and being open to the unique creations that come as a result should be encouraged and nurtured. When it comes time to tell the world, then bring in the comparisons. Just to make it easy for your potential audience.