I’m still surprised that QR Codes haven’t penetrated the mainstream. I thought every musician would have made their own codes and started using them to their benefit. But if you’re still having problems conceptualizing how QR codes can help your band, perhaps the ideas below will help:
1. Merch QR Codes:
Have you ever had a fan come up to you with money in their hand wanting to buy a shirt but you didn’t have the right size? Instead of turing them away why not have a QR code displayed that connects directly to your online merch store which does have the right size. The fan can order instantly and it’s a unique experience they’ll probably remember.
2. iTunes/Bandcamp link QR Codes:
QR codes can be used to direct folks to any web address. That means your iTunes store, or Bandcamp site can be the first and only link you provide. For iPhone users, a quick scan will pull up iTunes right on their phone, getting more users to check out your music and perhaps spend some money.
3. Exclusive content QR Codes:
Playing shows is a shared experience. Why not make it even more special by offering an added incentive. Do you have a new demo track? A lost studio take? Some exclusive video? Sweet new photos? Sweeten the pot at a show, get a QR code of that exclusive content and provide it only at your shows. It might be that added incentive to get people to come to the show.
There are plenty more ways to creatively use QR codes. The list above is just a start but I truly believe that if your band jumps on this technology now, it can help you engage more fans.