To round out crowdsourcing week at the New Rockstar Philosophy we’ve found that British indie band Kaiser Chiefs is letting fans create their own version of The Future Is Medieval, the band’s new album.
When you visit the band’s website, you’re asked to choose 10 of 20 tracks to go on your own personalized album. You can then design an album cover using a variety of pre-selected images. (via Mashable)
Plus every album “Producer” will have their album (track list and art) saved on the Kaiser Chiefs website and the producer will earn a pound for every person that buys their version of the album.
This scheme was created in part by Wieden and Kennedy in the UK, so obviously this can be labeled as one time publicity stunt rather than a real answer for selling more discs. . . Yet maybe the Kaiser Chiefs see this as more than a one off. It’s true that the fans are becoming more involved with the band, and if a band I loved was paying me to listen to their tracks I would probably buy their next album…we’ll see when the numbers roll in.
The video below was made yesterday (!) and tells the story of one lucky punter’s trip to make his own Kaiser Chiefs album. It’s pretty awkwardly funny. Worth a watch.