Incase you haven’t heard, the much fabled iCloud will be unvield by Mr.Jobs on Monday. While Google was trying to get the major labels in a deal, Apple went ahead and just did it. Like a boss.

And really, the numbers are chump change for Apple.

Apple will fork over between $100 million and $150 million in advanced payments to the four major music labels… Apple has agreed to pay the labels between $25 million to $50 million each, as an incentive to get on board, depending on how many tracks consumers are storing. (via NYP)

Apple makes billions in profit each quarter, a few hundred million bucks to get the iCloud going and to grab market share of this new technology, is nothing to Apple. Although Amazon got there first, Apple will probably take more people to the cloud, which I think will be crazy important.

This is going to be many folks first experience with this kind of technology, if Apple has a solid product, as you’d expect, then many won’t look else where. Welcome to iTunes Part 2 The Cloudpocalypse.

Music Consciousness
Voyno