Kudos to Netflix for doing what some thought impossible; making paid content an easier and better choice than hitting the torrents. This from the their CEO at the D9 Conference:
“One of the things that we’re most proud of is we’re now finally beating BitTorrent,” Hastings told AllThingsD’s Kara Swisher. Thanks to services like Netflix, Hastings said that most Internet video is now paid for in the U.S. The hard part for content providers, he said, was coming up with a service good enough that people were willing to pay for, rather than just searching for free content on the Internet. Netflix has been able to provide that service by making its streaming videos available across a vast number of devices, and giving subscribers access to a wide range of library content for a relatively low price. (More here)
In a few short years Netflix has been able to make money from their digital content, while the music industry has had a long time to figure out very little.
With services like Amazon’s Cloud Locker, Google Music, and Apple’s iCloud, the music world may finally be on the same digital content path, and if Neflix is any indicator, then people have always been wiling to pay for content as long as it was presented to them in the right way. Whoddathunkit?