I’ve been following Ryan Leslie on and off for awhile now after being recommended by my R&B seeker friend.  I actually checked out his sunday morning set at Coachella. This guy built his fan-base on YouTube, taking you inside the making of a track, celebrity encounters, and his cash-money lifestyle.  The videos are so instrumental in not only engaging his audience, but keeping them as well.  Him and his team and have done an incredibly good job of taking you on the journey and making you feel apart of it.

Check out his YouTube channel for yourself

Music Consciousness
Hoover