The app STARTS with David Attenbourogh explaing how nature, music, and technology work together and generally sets the stage for the experience. The good news is that Biophilia delivers, it’s a trippy futurisic looking iPhone app that has a lot up it’s sleeve….including some clever monetization ideas.
You see, although the app is free, it quickly becomes clear that to really explore Biophilia, you’ll need to spend some money. Each song has an acompaning interactive app, which you’ll pay for.
The first song ‘Crystalline’ is a song where the objective is to create new and shifting crystal structure and as you move you’re able to control certian elements of the music. It appears that every app will have a similar amount of participation, along with other features. And because the app functions as much more than just an album, I think many people won’t have a problem spending $1.99 on a song.
Bjork has ten songs on this album, at $1.99 she’ll have made nearly $20 from one album. Compare that to the traditional 99 cent a song or 9.99 for a whole album. She’s likely taking home much more cash from this project than a traditional album.
I could definitely see this sort of app/album model being adopted by more artists. It brings a layer of interactivity and engagement that most albums won’t achieve with just a record. It won’t be for everyone, but the artist who do spend the time to create a great album/app will be rewarded in more ways than one.