If the book Welcome To The Music Business You’re Fucked had been around in 2007, I don’t think Hoover and I would have written The New Rockstar Philosophy. Welcome To The Music Business Your’re Fucked, written by Martin Atkins in 2010, is packed with real world music business advice, innovative thinking, wrapped together with a good dose of hilarity. Just like our book!
In fact, one of the more important ideas of The New Rockstar Philosophy is the idea of the 3P. Three new songs released every 3 months to keep your fans intrested and keep you motivated. Martin talks about nearly the exact same thing in WTTMBYF. He also speaks about, image, videos, social media, online presence and much more, all with a very familiar tone, of which I’m sure many New Rockstar Philosophy readers would dig.
Of particular note is the last section of the book, titled UNfucked. Martin does a solid job of laying down real world advice that you can use immediately in your band to make many things better. For example his UNfucked advice on How To Make A Show An Event:
- Use a landmark event in your band’s history
- Add a cause
- Apply the get in free if…. model.
- Make it a Theme Night
- Hi-jack (piggyback) on a event
Simple stuff, but for many musicians it’s the last thing they think of. There are pages and pages of solid advice in this book, also it’s a relatively quick read compared to Martin’s book Tour:Smart which is more of a encyclopedia. So I highly recommended reading Welcome To The Music Business You’re Fucked, it will help you shift your thinking about the music industry, which really is the most important part.