What you may have not heard is how they set-up a pop-up store to sell the album.
Why this has marketing magic sprinkled all over it:
1. It’s fresh.
Pop-up stores have been around for some time, but who’s done one to sell a new album?? This turns heads.
2. It’s limited.
The very nature of a pop-up store is non-permanence. There’s a sense of urgency for fans in NY to check this out before it disappears.
3. It’s newsworthy.
The freshness factor means people want to write/tweet/facebook status about it.
Sure, you don’t have the cash or clout to set-up a pop-up store for your album, but there’s gotta be something you can do on the cheap to create awareness that is fresh and attention-worthy. Get creative.