Have you seen the interviews that Ian from Topspin has been conducting on the “This Week In” web TV series? The videos are a pretty kick ass in depth look at so many things that working musicians will care about. I’ve just finished the video with Kina Grannis and her manager and I am definitely going to watch it again because there is so much quality talk going on.
…Kina Grannis and her manager Jonathan Kalter join Ian in the studio to offer insight into how Kina uses the Web to build a loyal fan base. She’s one of the most subscribed-to artists on YouTube with more than 400 thousand subscribers and 70M total video views. (This Week In Music)
The videos are long but worth your time. If you’re short for time check out some of the bolded topics below:
- 23:08 – How does YouTube and other social media outlets come in to play in building your fan base?
- 29:40 – What tools are useful for artists online?
- 38:49 – How do we reach people that aren’t online?
- 41:25 – Are there any techniques that you would share that other artists could adopt?