The new Facebook Timeline is coming, or already here, depending on who you know. This will obviously cause much outcry from friends, but the new Facebook could be a good thing for bands. Mashable took a look at some of the changes:

..Timeline may have a similar effect on brands as well. ..will let companies tell a more engaging and authentic story.

More Pictures, More Branding Opportunities

…Timeline unlocks new possibilities for branding, raising awareness and creativity. The “Cover,” an 849 by 312 pixel image spanning the top of your profile, can be changed at any time and is major real estate for a brand — perfect for a product shot or promotion push. In addition, brands could call out important photos on the Timeline by clicking a star on the post that expands the photo to widescreen.

…Brands can express what makes them unique and build an emotional connection with fans through behind-the-scenes photos, blooper videos, real-time mobile pictures, sound clips and exclusive news. In addition to expressing the brand in the present, a brand can utilize the Timeline to speak to its past to reignite nostalgia and sentiment that may be associated with it.

…Timeline can easily serve as a brand blog, providing fans with frequent and engaging updates in a neatly packaged profile.

The same challenges of building a brand hub and bringing the brand to life on Facebook still exist, but the design of Timeline will make content creation easier by providing a skeleton for brands to fill in.

…Brands, may forgo creating a blog or unique domain page, opting to use Facebook Timeline instead due to the massive number of active Facebook users and the simplicity of setting up a page.  (More here)

http://www.youtube.com/watch?v=rmYz9XFOuOg

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